An introductory video is a fantastic way to connect with prospective students and showcase your unique teaching style.
Here’s how to create a compelling and personable video that captures attention and sets the right tone:
1. Keep it Brief and Focused
- Aim for a duration of 1 to 2.5 minutes. This is enough to convey your message while keeping viewers engaged. Focus on delivering key information clearly and concisely.
2. Prepare Your Content
- Plan what you want to say before recording. Start with a warm greeting, introduce yourself, and provide a brief overview of your teaching approach, expertise, and what students can expect from your mesmerising sessions.
3. Maintain Eye Contact
- Look directly into the camera to create a sense of connection. This helps build trust and makes the viewer feel as though you’re speaking directly to them.
4. Smile and Be Enthusiastic
- A friendly smile and enthusiastic tone will make your video more engaging and inviting. Show your passion for teaching and your excitement about helping students succeed.
5. Ensure Good Lighting and Background
- Choose a well-lit area where your face is clearly visible. Avoid harsh lighting or shadows. Ensure your background is tidy and free of distractions to keep the focus on you.
6. Use Stable Equipment
- Mount your hardware equipment, such as cameras or phones on a stable surface or tripod, to avoid shaky footage. Good stability contributes to a professional-looking video.
7. Invest in Good Video and Audio Quality
- Use a high-resolution camera and ensure clear audio. Poor quality can distract from the main message that you want to convey. Test your equipment beforehand to avoid any unexpected technical issues.
8. Speak Clearly and Slowly
- Articulate your words and speak at a moderate pace, to ensure that students can easily understand you. Avoid any business jargon (if possible) and keep your language simple and accessible to everyone.
9. Include a Clear Call to Action
- Encourage viewers to take the next step, whether it’s scheduling a lesson or contacting you for more information. A direct call to action makes it easy for students to know what to do next.
10. Show the World Your Personality
- Let your unique style and personality shine through. This helps prospective students get a feel for who you are and whether you’re the right fit for their learning needs.
11. Mention Suited Tutor in Your Online Posts
If you’re sharing your video on platforms like YouTube, Vimeo, or LinkedIn, be sure to include a brief mention of Suited Tutor in your introduction or video description. This adds credibility, strengthens your personal brand, and helps students connect with a trusted educational platform.
For example, you could say:
- “A quick insight into my academic background and teaching flair – Emily Hewlett, Maths Tutor at Suited Tutor.”
Or include it in the description:
- “Presented by John Malik | Science Educator – Suited Tutor.”
This simple addition makes it easier for prospective students and parents to find, recognise, and trust your expertise through a well-established name in education.
Note 💡: By following these tips, you'll create an engaging and professional introductory video that helps you stand out and attract more students. At Suited Tutor, we’re excited to see you shine, thrive and make meaningful connections through your personalised video content!
